Mission Statement

Baseline Ophthalmic Systems is an experienced group of professionals committed to the needs of our customers.

  • We provide world-class ophthalmic technology to improve our customers outcomes
  • We are driven to be the most knowledgeable and best prepared to serve our customers’ needs
  • We respond to our customers’ needs with a sense of urgency
  • We hold ourselves to the highest standards of honesty and integrity
  • We are committed to the success of the ophthalmic community

Baseline Ophthalmic Systems is proud to provide ophthalmic professionals quality new and pre-owned technology. 

From OCT to laser technology, our passion is to deliver solutions that safeguard and optimize your patients’ vision. With this passion comes a commitment to excellence and quality. This commitment allows us to assist in delivering those unique moments for clinicians and patients alike where vision is saved via early detection and intervention or significantly improved through treatment.

At Baseline Ophthalmic Systems, we seek and value strong partnerships. Together with our customers, we are driven to deliver unrivaled product quality, service and support. 

Our Why

Our vision gives us our focus. We adhere to our mission and, together with our customers, we are driven to deliver unrivaled product quality, service and support.

our future

Our focus gives us our future. Our vision creates an unrivaled buying experience and best in class product quality, service and support.

Baseline Leadership Team

Heath E. Queen

Heath E. Queen


Heath Queen is the President & CEO of Baseline Ophthalmic Systems. Heath is regarded as a respected and trusted partner in the Ophthalmic Industry. He has over 20 years experience in sales and sales management in business and medical technology industries. Including, Carl Zeiss Meditec, one of the world’s leading medical technology companies. Heath’s successful tenure at Zeiss was highlighted by perennial Presidents Club, sales achievements, and leadership involvement roles. Most recently, Heath was part of the leadership team with Enhanced Medical Services. EMS allowed him many roles within the company, most notably VP of Business Development. Due to his successful contributions in the Ophthalmic Technology industry, customers have entrusted Heath’s consultation on thousands of equipment purchases.

"I've been fortunate to have had a lot of varied experiences through the course of my career with different industries, different sizes of companies, mature businesses, and many roles. It's really helped prepare me to be battle-tested in many different scenarios. One constant that hasn't changed is the customer. Without taking care of the customer growth wouldn't be possible. As I lead Baseline Ophthalmic Systems, we will deliver a first class buying experience and provide unrivaled product quality, service and support to our customers."

Mark C. McKelvey

Vice President- Sales

Mark McKelvey brings with him over 25 years of experience in sales management and business ownership. More recently, McKelvey held sales leadership roles at Nevro and Stryker, both trusted and respected global medical devices companies.

As Vice President of Sales, McKelvey guides Baseline’s sales strategy and lead growth initiatives. 

Mark graduated from University of Kentucky with a BA in Marketing & Management.

Greg G. Moser

Vice President- Business Development

Greg Moser has 30+ years in pivotal roles in Business Development, Sales, Sales Management, Global Marketing, Information Systems and Law. 

Moser is responsible for setting and implementing Baseline’s strategy for business development among our alliance partners.  

Greg graduated from NKU Chase College of Law, NKU Graduate School of Healthcare Informatics, & Xavier University with a BSBA in Marketing and MBA in Finance & Int’l Business.